Self-ordering kiosks in food service: European market grows 28%

According to Euromonitor data, the adoption of self-service ordering kiosks in European fast-food restaurants grew by 28% in the last year.

Data published by Euromonitor International in their annual food service technology report confirms a well-established trend: self-ordering kiosks are becoming the standard in quick-service and fast-casual restaurants across Europe.

Market numbers

In 2025, the European self-ordering kiosk market reached a value of €2.3 billion, with 28% growth compared to the previous year. Italy ranks fourth after Germany, France, and the UK, with over 15,000 devices installed.

Why brands invest

The main reasons driving restaurant chains to adopt kiosks are:

18-25% increase in average ticket through automated upselling
Fewer order errors, especially for customizations
Staff optimization allowing focus on preparation and service
Data collection on customer preferences for targeted marketing

The Italian case

In Italy, alongside major international chains, local brands like La Piadineria, Alice Pizza, and various artisan delis are experimenting with digital ordering solutions with positive results.

Digital menus and integration

The trend is accompanied by the adoption of dynamic digital menus that automatically update prices, availability, and promotions based on time and stock, reducing food waste and improving operating margins.

2026-2028 outlook

Analysts predict that by 2028, 60% of quick-service restaurants in Europe will have at least one self-ordering kiosk, with increasing integration between ordering, digital payment, and queue management systems.