case studyMarch 1, 2026
Conad speeds up price updates with ESL rollout across 54 supermarkets
In Central and Southern Italy, electronic shelf labels reduced shelf-price errors and accelerated daily promotional campaigns.
innovazione
February 22, 2026
Coop strengthens digital signage in fresh-food departments
New dynamic playlists on in-store displays improve promotional communication and daily commercial priority management.
Across multiple urban areas, Coop introduced a new digital signage model for fresh-food departments, with content automatically updated by time slot and product availability.
Project focus
Make promotional communication clearer and help teams highlight daily commercial priorities and seasonal assortments.
Observed benefits
- Fast, centralized content updates
- Less paper-based signage in departments
- Better alignment across pricing, promotions, and customer messaging
Planned evolution
Next activations include store-level localized templates and more granular promotional planning.
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