Conad speeds up price updates with ESL rollout across 54 supermarkets
case study
March 1, 2026

Conad speeds up price updates with ESL rollout across 54 supermarkets

In Central and Southern Italy, electronic shelf labels reduced shelf-price errors and accelerated daily promotional campaigns.

A group of Conad retailers completed a price digitization project across 54 stores in Central and Southern Italy, deploying electronic shelf labels in high-turnover departments.

Operational goal

Reduce manual update time and ensure full consistency between shelf prices, checkout systems, and active daily promotions.

Measured outcomes

  • Significant reduction in shelf/checkout mismatches
  • Promotion updates distributed across the network in minutes
  • Fewer operational interruptions for store teams

Next phase

The 2026 roadmap includes extending the rollout to fresh departments and integrating central dashboards for real-time update monitoring.

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